Jelmer has a background in industrial design engineering and has always had a love for 3D graphics and music production. He ran his own website agency for 10 years before moving to Norway, where he focussed on interaction design and digital product development. With the rise of immersive technologies and possibilities in Unity3D, he was able to combine his passion for interaction design and 3D graphics. In 2017 he demoed an AR app of a Tesla Model3, before the car was available, and by doing so pioneered a new car retail experience. The demo was featured on Mashable, Forbes, The Verge, and in Dutch newspaper NRC. Soon after he launched AR Airplanes, a small but fun way to fly RC planes in AR (300.000 downloads) and Just Neon, an app to draw neon tubes in augmented reality.

More recently he created Vern in cooperation with Oslo fire department. Vern is a fire safety app for SpareBank 1 Forsikring. In 2019, Jelmer joined Sopra Steria Norway’s mixed reality department, where he works full time with Unity3D on projects such as Holocare.




In the news

Vern (fire safety in AR)

Tesla Model 3 in AR

AR Airplanes